Unless each adult citizen possesses a significant amount of self-esteem expressed as independent judgment, such a society cannot last. Independent judgment is a fundamental requirement of the free society. Seeing the world through the eyes of others, whomever those significant others may be, becomes the norm. When choices based on self-doubt build up over time, habits of perceiving reality through clouded lenses become established patterns of behavior. maybe rejection, is the worst that might happen, yet the anxiety caused by self-doubt can be so strong as to blur our perception of the facts, thus preventing any expression of an independent judgment. More often than not, our fears of expressing independent judgment stem from what others might think of us. The answer is fear, real or imagined, of what might happen to them. Why don’t the adults in the story of “The Emperor’s New Clothes” support the boy who commented on the emperor’s decidedly missing wardrobe? Why don’t more people practice the independent judgment of that boy? Implications of the results and future research are proposed. The authors argue that a university’s status may explain a student’s intentions towards ethics. The study,however, found no significant effect with regard to unethical behaviours between business and non-business students. The results reveal that moral philosophies and subjective norm exert positive and significant effects on unethical behaviour intention. The Data was analysed using the Smart Partial Least Squares, a second generation structural equation modelling software, as well as the SPSS version 23. Data Was collected using a structured questionnaire from established public universities in Malaysia. Moreover,this study compares ethical levels between business students with those from other disciplines. The model hypothesizes that individuals’ moral philosophies in terms of egoism and utilitarianism as well as subjective norm in terms of peer influence affect their unethical behavioural intention. This study develops an ethical decision making model inthe PUBS context based on moral theories and then empirically tests the model. Corporate scandals linked to business graduates raise questions about the role of PUBS in the development of civilized societies. Public university business schools (PUBS) appear to struggle in upholding their educational self.
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March 2023
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